Use many channels to communicate your message

Concept of Network, Internet CommunicationDo you have an idea to share, a new concept to convey, or products and services to sell?

If so . . . how can you reach as many people as possible to let them know about it?

To reach the most potential customers, use more than one channel of communication.

Options are endless. Here are just a few ways to take your message to the public:

  • One-to-one
    • Over coffee or via message, text, email, phone, etc.
  • Face-to-face 
    • Speak at small group gatherings, such as Chamber of Commerce meetings.
  • Discussion
    • Plan a meeting or focus group to discuss an idea or promote a product or service.
  • Surveys
    • Reach your audience through phone or online surveys that convey your message, while getting community input to make improvements.
  • Hand-written notes
    • Surprise people with hand-written note cards carrying your message.
  • Letters
    • Compose letters to deliver your message to multiple people via U.S. mail.
  • Email
    • Send short, but clever, messages via email.
  • Social media blurbs
    • Post concise messages on Facebook, Twitter, Instagram, LinkedIn, etc.
  • Blogs
    • Start a blog and build a cadre of followers by posting helpful hints, along with product- or service-related advice.
  • Flier
    • Develop full-page or half-page fliers to leave on counters to alert visitors to upcoming events, specials, sales, etc.
  • Brochures
    • Create brochures that feature highlights of your business or agency.
  • Direct mail pieces 
    • Send postcard ads to customers, potential customers, or whole area codes.
  • Articles
    • Write and submit articles on your organization to trade publications,
  • Ads
    • Place ads for specific products and services in related publications, such as ads for dance lessons in theater programs. as well as newspapers, radio, TV, etc.
  • Public service announcements (PSAs)
    • Submit short scripts to radio and TV stations to announce anything of community interest. Free air time is available for public service notices.
  • Bill boards
    • Order a flashy billboard to run for a few months on roads widely traveled by people who may buy products or services from you.
  • Signs
    • Rent portable signs to promote special events, or install a digital sign in front of your building to alert customers to sales, specials, new products or services.
  • Promotional gadgets and giveaways 
    • Order a supply of useful promotional items printed with your firm name, logo and message to distribute to the public at fairs, shows, expos, etc.
  • Trade show exposure
    • Sign up to display your products, give demonstrations and talk about your services at trade shows related to your business.
  • Special events
    • Sponsor an annual community event, such as a race or a picnic open to the public to create awareness of your company and build your brand.
  • Workshops, seminars, presentations
    • Develop a presentation to deliver in a workshop or seminar on a topic related to your business. Let participants know how your company can help them.

For help in developing any of these PR-Communications projects and many more:

Contact Susan K. Maciak, CAMEO Consulting LLC. Email: | Call 616 443 5464 | or visit





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